Has She Joined the Mustard Club by Wilton Williams
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Has She Joined the Mustard Club by Wilton Williams
Glamorous 1920s woman in a blue, fur-trimmed coat and with vivid blonde hair. The title of the picture is a play on the recently launched advertising campaign for Colmans Mustard. The Mustard Club promoted the companys products with recipe books, songs, postcards and games. It must have had some impact as this picture appeared just a month after the campaigns launch in September 1926 (it ran until 1933). Date: 1926
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Media ID 14234162
© Illustrated London News Ltd/Mary Evans
Blonde Bobbed Campaign Colmans Flapper Flappers Glamorous Haired Mustard Posed Slim Stylish Trimmed Williams Wilton 1926
Has She Joined the Mustard Club?
EDITORS COMMENTS
: A 1920s Enigma in Blue and Fur This image, titled "Has She Joined the Mustard Club?" by Wilton Williams, showcases the allure and enigma of a flapper-era woman in the height of 1920s glamour. The elegant lady, with her vivid blonde bobbed hair, sits gracefully in a blue, fur-trimmed coat, exuding an air of mystery and sophistication. The title of the picture is a playful nod to the recently launched advertising campaign for Colman's Mustard, which promoted the brand's products through recipe books, songs, postcards, and games. The Mustard Club campaign, which ran from 1926 to 1933, left a significant impact on popular culture, as evidenced by this photograph taken just a month after the campaign's launch in September 1926. The image of a stylish and slim woman, posed and seated, is reminiscent of the flapper aesthetic that defined the era. Her bobbed hair, bobbed bangs, and the blue, fur-trimmed coat add to the overall sense of glamour and elegance. The use of the Mustard Club title in the photograph adds an intriguing layer to the image, leaving us to wonder if the woman in the photograph is indeed a member of the exclusive Mustard Club. The image serves as a testament to the power of advertising in shaping popular culture and the enduring allure of the 1920s, a decade marked by style, sophistication, and innovation. This photograph, taken by Wilton Williams, is a beautiful example of the artistic and cultural significance of the 1920s. With its timeless beauty and intriguing title, it continues to captivate and inspire us today.
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