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Kensitas cigarettes advertisement - they re slimming
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Kensitas cigarettes advertisement - they re slimming
Advertisement for Kensitas cigarettes advising that the best way to avoid eating between meals, gaining unslightly fat and avoiding the future shadow (that of a portly older woman) is to smoke a Kensitas cigarette.
1929
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14406538
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Cigarette Cigarettes Control Diet Dieting Health Kensitas Loss Marketing Sep16 Slimming Weight 1929 Crave Craving
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EDITORS COMMENTS
Step into Elegance and Slimness with Kensitas Cigarettes: A Revolutionary Solution for Dieting Women in 1929 This advertisement for Kensitas cigarettes, published by Illustrated London News Ltd in 1929, offers a unique and intriguing proposition to women seeking to maintain their figure and beauty. The image, now a vintage treasure from Mary Evans Prints Online, presents a stylish and sophisticated woman, poised and confident, holding a single Kensitas cigarette. The tagline, "The Best Way to Avoid Eating Between Meals," promises an effective solution to the common issue of unintended weight gain. The advertisement subtly suggests that by indulging in a Kensitas cigarette, women can curb their cravings and control their diet, ultimately avoiding the future shadow of an unflattering, portly older woman. This clever marketing strategy appealed to the desires and insecurities of women during a time when societal pressure to maintain a slim figure was increasingly prevalent. The artful design of the advertisement, with its elegant typography and intricate illustrations, further emphasizes the allure and sophistication of the Kensitas brand. The image of a slim, confident woman, seemingly untouched by the passage of time, served as an aspirational figure for women seeking to emulate her grace and beauty. Though the health consequences of smoking were not yet fully understood in 1929, this advertisement demonstrates the powerful influence of marketing and societal expectations on women's perceptions of their bodies and the lengths they were willing to go to maintain their figures. Today, this fascinating piece of advertising history serves as a reminder of the complex relationship between women, their bodies, and the cultural pressures that continue to shape our perceptions of beauty and health.
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