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London Life cover - On the Level - 1960s fashions
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London Life cover - On the Level - 1960s fashions
Front cover of London Life magazine showing three cast members from a new musical, On The Level (about a GCE scandal) which opened in London on 19 April 1966. The costumes for the cast were designed by Malcolm Pride who wanted the schoolgirls to look swinging by day and naughty by night. Several of the costumes were manufactured as part of the autumn range at Lee Cecil and Harvey Gould. The girls are Julie Pitcher, Maggie Vieter and Angela Richards. the wigs were all doen by Denis at Vidal Sassoon. Jewellery was by Adrien Mann. Date: 1966
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Media ID 14243288
© Illustrated London News Ltd/Mary Evans
1966 Cast Cecil Cool Covers Fashions Level Magazines Malcolm Mini Pride Sassoon Schoolgirls Skirts Stylish Swinging Vidal Haircuts Miniskirt Musical
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On the Level: A Peek into the Swinging Sixties Fashion of London's Musical Sensation [Image: London Life magazine cover featuring the cast of the musical "On The Level," which opened in London on April 19, 1966. The cover showcases three cast members, Julie Pitcher, Maggie Vieter, and Angela Richards, dressed in the stylish costumes designed by Malcolm Pride. The schoolgirl outfits were intended to be swinging by day and naughty by night, reflecting the youthful spirit of the era. Malcolm Pride, a renowned costume designer, created the costumes for "On The Level," which was based on a GCE scandal. Several of these costumes were manufactured as part of the autumn range at Lee Cecil and Harvey Gould, making them accessible to the public and further popularizing the trend. The cast members' hip and cool hairstyles were the work of Denis at Vidal Sassoon, adding to their overall stylish appearance. Adrien Mann provided the cast with exquisite jewelry pieces that completed their outfits, enhancing their allure. The 1960s were a time of change and innovation, and the fashion industry was no exception. Miniskirts and minis became a staple in women's wardrobes, symbolizing freedom and a departure from traditional norms. The cast of "On The Level" embodied this newfound sense of style and confidence, making them icons of the swinging sixties. This London Life magazine cover offers a glimpse into the historical fashion trends of the 1960s, showcasing the cast of "On The Level" in their iconic costumes. The combination of fashion-forward designs, innovative hairstyles, and captivating jewelry made them a symbol of the era's youthful spirit and rebellion.
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