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London Trade Card - Peter de la Fontaine, Goldsmith
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London Trade Card - Peter de la Fontaine, Goldsmith
London Trade Card - Peter de la Fontaine, Goldsmith, at the Golden Cup, Litchfield Street, Soho.
18th century
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Media ID 14386569
© Mary Evans Picture Library
Artisan Fontaine Goldsmith Hogarth Jewellery Jewels Lichfield Litchfield Peter Precious Rings Silversmith Soho Swords Tradesman Tradesmen
EDITORS COMMENTS
This 18th century London trade card features the esteemed goldsmith, Peter de la Fontaine, proudly showcasing his craft at his shop, The Golden Cup, located on Litchfield Street in the vibrant district of Soho. The intricately designed card, a testament to the artistic flair of the era, showcases Peter and his team of skilled artisans at work, crafting exquisite gold and silverware, including ornate swords, rings, and precious jewels. The card's rich colors and ornate details reflect the high-quality work produced by Peter and his team. Goldsmithing was a respected and lucrative trade during the 18th century, and Peter de la Fontaine's reputation as a master craftsman would have attracted a discerning clientele. The trade card's image of Peter, dressed in the attire of a successful tradesman, further underscores his standing in society. The presence of a cup in the shop's name suggests that Peter may have also been a silversmith, further expanding his offerings. The card's design is reminiscent of the works of renowned English painter William Hogarth, who was known for his detailed and realistic depictions of urban life. The combination of the card's artistic merit and its practical function as a promotional tool highlights the importance of visual representation in 18th century commerce. This trade card offers a glimpse into the world of London's thriving artisan community and the role of goldsmiths in the city's cultural and economic landscape.
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