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McClintons Shaving Soap advertisement, WW1 soldier
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McClintons Shaving Soap advertisement, WW1 soldier
Advertisement for McClintons Shaving Soap and Cream from the First World War period. Depicting a handsome and well-groomed soldier saying farewell to his wife or sweetheart before departing for the Front, the soap is, as soft and sweet as a parting kiss. Date: 1916
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Media ID 14167288
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Cream Departing Farewell Groomed Grooming Handsome Parting Products Romance Shaving Soap Sweetheart Sweethearts Toiletries Officers
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A Bittersweet Farewell: The Enduring Power of Love and Grooming in the First World War Era This evocative photograph captures the poignant moment of a handsome and well-groomed soldier bidding farewell to his beloved wife or sweetheart before embarking on his journey to the Front during the First World War. The year is 1916, and the soldier's impeccable appearance, accentuated by his uniform and polished boots, stands in stark contrast to the looming uncertainty and danger that await him. The soldier's expression is one of deep emotion, as he leans in for a tender kiss, his eyes filled with a mixture of love, longing, and apprehension. The soft and sweet soap and cream from McClintons, prominently displayed in the foreground, serve as a reminder of the simple pleasures and comforts of home. The caption beneath the image assures us that the soap is 'as soft and sweet as a parting kiss,' emphasizing the connection between grooming and the enduring power of love and romance. This advertisement for McClintons Shaving Soap and Cream, with its poignant and romantic imagery, speaks to the deep emotions and sacrifices made by soldiers and their loved ones during the First World War. The image of the soldier's farewell is a powerful reminder of the human stories that lie behind the larger historical narrative of the war, and the enduring power of love and connection in even the most challenging of circumstances.
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