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Amoreta Soap
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Amoreta Soap
Amoreta soap made from Parisian sweet beef suet, not six month old rancid Australian mutton tallow. 1899
1899
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Media ID 7402297
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1899 Copy1 Hygiene Mutton Soap Suet Unusual Made
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EDITORS COMMENTS
Step back in time with this advertisement for Amoreta Soap, a luxurious bathing essential from the late 19th century. Dated 1899, this unusual advertisement promises a soap unlike any other, made not from six-month-old rancid Australian mutton tallow, as was common in the industry at the time, but rather from Parisian sweet beef suet. The humorous copy reads, "Amoreta Soap. The only soap made from Parisian sweet beef suet. Not six month old rancid Australian mutton tallow. 146, ii, f244." The use of humor was a common advertising tactic during this era, as it helped to differentiate products and capture the attention of consumers. The image itself is a testament to the artistry of advertising in the late 1800s. The soap is depicted in a beautiful, ornate container, surrounded by lush roses and other flowers, conveying a sense of luxury and cleanliness. The use of the colorful border and intricate design adds to the overall appeal of the advertisement. Despite the humorous tone, the advertisement also speaks to the importance of hygiene and cleanliness during this time period. Bathing was not as common or convenient as it is today, and soap was an essential item for maintaining personal cleanliness. The promise of a high-quality, luxurious soap like Amoreta would have been an enticing offer for many consumers. Overall, this advertisement is a fascinating glimpse into the world of advertising in the late 1800s, showcasing the creativity, humor, and attention to detail that went into marketing products during this era.
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