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Pickfords Removals advert
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Pickfords Removals advert
Pickfords Removals advert for Possum Luggage in Advance, family removals, 1909 Date: 1909
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Media ID 7402113
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10474184
Copy1 Pickford Pickfords Removal Possums
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EDITORS COMMENTS
In this photograph from the early 1900s, a Pickfords Removals advertisement for their innovative "Possum Luggage in Advance" service is proudly displayed on the side of a quaint red brick house. The advertisement, with the distinctive Pickfords logo and the tagline "Family Removals by Pickfords," is a testament to the company's long-standing reputation for excellence in the field of house removals. The main focus of the advertisement is a charming illustration of a family of possums, huddled together in a cozy cart labeled "Possum Luggage." The possums, with their expressive faces and endearing appearance, are a clever metaphor for the care and protection that Pickfords promised to provide for their customers' belongings during the removal process. The number "77" and the number "284" can be seen in the bottom left corner of the advertisement. It is unclear what these numbers represent, but they may be references to specific services or prices offered by Pickfords at the time. The image exudes a sense of nostalgia and charm, transporting us back to a simpler time when advertisements were often more whimsical and creative. The use of an animal mascot to promote a removal service was a unique and effective marketing strategy, and it highlights the ingenuity and innovation of the advertising industry in the early 1900s. Overall, this photograph provides a fascinating glimpse into the past, showcasing the history of Pickfords Removals and the evolution of advertising techniques. It is a charming reminder of the importance of careful planning and protection during the house removal process, and the enduring appeal of a well-designed advertisement.
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