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National Service
National Service. Poster shows Britannia holding the Union Jack, standing on a bluff and pointing (toward Europe?). Behind her, a throng of shirt-sleeved men. Includes emblem of the National Service Industrial Army. Date 1917
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Media ID 7270375
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10601167
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EDITORS COMMENTS
This powerful and evocative poster, dated 1917, depicts Britannia, the personification of Great Britain, standing proudly on a bluff overlooking the English Channel. With a determined expression on her face and a firm grip on the Union Jack, she points resolutely towards Europe. Behind her, a sea of shirt-sleeved men, ready and willing to follow her lead, form the ranks of the National Service Industrial Army. The National Service Act of 1916 was a pivotal moment in British history, as it extended conscription from the military to include civilians in essential industries. This was a necessary measure to support the war effort during World War I, as the country faced a critical shortage of labor in key industries such as munitions, agriculture, and transport. The poster's design effectively conveys the sense of unity, determination, and patriotism that characterized the National Service movement. The emblem of the National Service Industrial Army, featuring a hammer and a plow, is prominently displayed in the bottom left corner, emphasizing the importance of industry and labor in the war effort. The poster's bold colors, dynamic composition, and striking imagery make it a powerful symbol of the spirit of sacrifice and unity that defined the British war effort during World War I. It serves as a reminder of the sacrifices made by ordinary men and women during a time of crisis, and the importance of coming together to support a common cause. This poster is a valuable historical artifact, offering a glimpse into the past and providing insight into the challenges and triumphs of a nation at war. It is a testament to the resilience and determination of the British people, and a reminder of the enduring power of unity and patriotism.
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