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Vim. An advertisement for Vim. The Universal Cleanser and Polisher. Date: 1907
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Vim. An advertisement for Vim. The Universal Cleanser and Polisher. Date: 1907
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Media ID 23370136
© Mary Evans / Peter & Dawn Cope Collection Mary Evans / Peter & Dawn Cope Collection
Cleanser Polisher Universal 1907
EDITORS COMMENTS
Step back in time with this image from 1907, showcasing the versatility of Vim, the Universal Cleanser and Polisher. The advertisement exudes an air of elegance and promise, inviting viewers to imagine the transformative power of this remarkable product. The photograph features a woman's delicate hand cradling a small, round tin of Vim, her expression one of satisfaction and wonder. Surrounding the central image are intricately designed illustrations of various household items, each in a state of grime and soot, eagerly awaiting the cleansing touch of Vim. The caption beneath the image reads, "Vim, the Universal Cleansers and Polisher. For Kitchen, Bathroom, and Laundry. Cleanses, Polishes, and Whitens." The bold, confident text conveys the belief that Vim can tackle any cleaning challenge, no matter the location or the nature of the dirt. The image is a testament to the ingenuity and innovation of the early 20th century, a time when new products were revolutionizing the way people cared for their homes. Vim, with its universal promise, became a staple in households across the world, offering a solution for maintaining cleanliness and order in an increasingly modern world. This photograph is not only a fascinating glimpse into the past but also a reminder of the enduring power of a well-crafted advertisement, one that speaks to our desire for a cleaner, brighter, and more orderly world.
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