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Advert for The Flower-Patch Among the Hills, Flora Klickmann
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Advert for The Flower-Patch Among the Hills, Flora Klickmann
Black and white advert for The Flower Patch Among the Hills by Flora Klickmann in her publication The Etiquette of To-day, published by Girls Own Paper, circa 1914. Described as A Book of Cheerfulness ! Date: circa 1914
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Cheerful Hills Marketing Patch Promotion Publicity Smile
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Amidst the tumultuous backdrop of the First World War, a beacon of cheerfulness emerged in the form of Flora Klickmann's "The Flower-Patch Among the Hills." This black and white advertisement, published in The Etiquette of To-day, a supplement to the Girls Own Paper around 1914, invites viewers to escape the harsh realities of the war-torn world and immerse themselves in the simple joys of nature. The image features a serene and smiling Flora Klickmann, her eyes sparkling with warmth and happiness, as she stands amidst a lush hillside adorned with vibrant flowers. The title of her book, "The Flower-Patch Among the Hills," is prominently displayed above her head, while the tagline "A Book of Cheerfulness" encircles the bottom of the image, reinforcing the message of hope and happiness that the publication promises. Despite the somber times, this advertisement serves as a reminder that even in the darkest of moments, there is always something to be cheerful about. The use of nature as a source of comfort and joy is a common theme in literature and art of the era, and Klickmann's work resonated with readers who were seeking solace from the horrors of the war. The advertisement also showcases the marketing strategies of the time, with the use of a prominent tagline, a smiling and approachable author, and a visually appealing image to capture the attention of potential readers. The 1910s, also known as the 10s, were a period of significant cultural and social change, and advertisements like this one played an essential role in promoting literature and spreading joy and positivity to a wide audience. Overall, this advertisement for "The Flower-Patch Among the Hills" is a poignant reminder of the power of nature and the human spirit to bring cheerfulness and happiness, even in the most challenging of times.
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