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Advert, Gorget patent self-adjusting shirt and elliptic coll
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Advert, Gorget patent self-adjusting shirt and elliptic coll
Advert, the Gorget patent self-adjusting shirt and elliptic collar, from Cooper and Fryer, next door to the Haymarket Theatre, London.
1854
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Media ID 23272172
© Mary Evans Picture Library
1850s 1854 Adjusting Cooper Fryer Gorget Haymarket Patent Shirt Shirts Elliptic
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EDITORS COMMENTS
This photograph, taken in 1854, showcases an innovative fashion accessory of the Victorian era: the Advert Gorget patent self-adjusting shirt and elliptic collar. The image was taken outside the Cooper and Fryer store, located next to the Haymarket Theatre in London. The Advert shirt, a groundbreaking design for its time, was engineered to provide both comfort and style. The self-adjusting feature allowed the shirt to conform to the wearer's body shape, ensuring a perfect fit without the need for constant readjustment. The elliptic collar, a distinctive design element, added an elegant touch to the shirt, framing the neck and accentuating the wearer's face. Cooper and Fryer, a renowned clothing retailer in London during the mid-1800s, was known for its commitment to innovation and quality. The store's proximity to the Haymarket Theatre, a popular cultural hub, made it an ideal location for fashionable patrons to discover the latest trends and accessories. The Advert Gorget patent self-adjusting shirt and elliptic collar represented the pinnacle of fashion technology in the 1850s. The intricate design and practical functionality of this shirt were sure to attract the attention of discerning shoppers, who sought out the latest innovations to enhance their wardrobes and express their individuality. This photograph offers a fascinating glimpse into the world of Victorian fashion and the role of innovative design in shaping the way people dressed and presented themselves to the world. The Advert Gorget patent self-adjusting shirt and elliptic collar remain a testament to the ingenuity and creativity of the era, and continue to captivate us with their timeless appeal.
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