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Advert for Two "Jolly Little Books"for Little Girls
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Advert for Two "Jolly Little Books"for Little Girls
Black and white advert for Two " Jolly Little Books" for Little Girls on the inside of The Etiquette of To-day book, published by the Girls Own Paper, circa 1914. Edited by Flora Klickmann. These books contained instructions for making many pretty articles for Dollie, for Baby, for Mother and for Auntie Date: circa 1914
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Media ID 23086710
© Mary Evans Picture Library
Craft Crochet Flora Klickmann Marketing Needle Needlework Promotion Publicity Sewing Tens Stiching
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Step into the enchanting world of Jolly Little Books for Little Girls, as depicted in this advertisement from the early 1910s. Published by The Girls' Own Paper and edited by the esteemed Flora Klickmann, these books offered young girls a delightful escape into the realm of creativity and craftsmanship. Amidst the backdrop of the First World War, these Jolly Little Books provided a much-needed source of joy and inspiration. The black and white advertisement showcases two girls engrossed in their Jolly Little Books, surrounded by an array of intricately crafted dolls and toys. The girls' expressions radiate concentration and excitement as they delve into the instructions for making pretty articles for Dollie, Baby, Mother, and Auntie. The advertisement highlights the various aspects of needlework and stitchery that the books contained, including crochet, sewing, and stitching. These skills not only served as a means of self-expression and entertainment but also provided practical knowledge that could be applied in daily life. The Jolly Little Books were an essential part of the Girls' Own Paper's mission to promote education, creativity, and self-sufficiency among young girls during a time of great change and uncertainty. This advertisement stands as a testament to the enduring appeal of crafts and the transformative power of creativity in shaping the lives of young girls, even during the tumultuous 1910s.
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