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Advert for The Modern Knitting Book
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Advert for The Modern Knitting Book
Black and white advert for The Modern Knitting Book, inside The Etiquette of To-Day, edited by Flora Klickmann. Date: circa 1914
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Media ID 23086722
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Crochet Flora Klickmann Knitting Marketing Needle Needlework Promotion Publicity Stitching Tens
EDITORS COMMENTS
Step into the world of modern knitting with The Modern Knitting Book, featured in the pages of The Etiquette of To-Day, edited by Flora Klickmann. Circa 1914, as the world was on the brink of the First World War, the focus on home and hearth became more important than ever. Knitting, crochet, and stitchery were popular pastimes that offered both practicality and comfort. This black and white advertisement for The Modern Knitting Book showcases a variety of intricate designs, from delicate lace shawls to warm and cozy sweaters. The Modern Knitting Book promised to provide the latest techniques and trends in needlework, ensuring that its readers were always up-to-date. Flora Klickmann, a renowned etiquette expert, understood the importance of staying current and included this advertisement in her publication to offer her readers a valuable resource for their needlework projects. The Modern Knitting Book was more than just a collection of patterns; it was a guide to the latest stitches, yarns, and techniques. As the 1910s progressed, and the war loomed ever closer, the need for practical and functional knitting projects became even more pressing. The Modern Knitting Book provided a solution, offering patterns for warm socks, hats, and scarves that would keep soldiers and civilians alike warm and comfortable. This advertisement serves as a reminder of a time when needlework was a cherished pastime and a source of comfort and practicality. The Modern Knitting Book offered a modern approach to an age-old craft, providing the latest trends and techniques to its readers. With its intricate designs and practical patterns, it was the go-to resource for anyone with a pair of needles and a ball of yarn.
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