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Bicycle in Daks 1940
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Bicycle in Daks 1940
Advertisement for the Daks suit from Simpson of Piccadilly, ideal for wartime wear in clean, dust-resisting whipcord, hardy corduroy or practical grey flannel. Date: 1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23273140
© Illustrated London News Ltd/Mary Evans
Bicycle Bike Cycling Hard Practical Sep19 Trouser Trousers
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EDITORS COMMENTS
Amidst the chaos and uncertainty of wartime Britain in 1940, the simple pleasures of life continued to bring joy and respite. In this evocative photograph, a woman in a stylish yet practical Daks suit cycles through the picturesque English countryside. The Daks suit, available in clean, dust-resisting whipcord, hardy corduroy, or practical grey flannel, was an ideal choice for women during this period. The Second World War brought about a shift in fashion trends, with comfort and functionality taking precedence over extravagance. The Daks suit, with its tailored jacket and trousers, offered both style and substance. The woman in the photograph wears the suit confidently as she rides her bicycle, her posture and expression suggesting a sense of freedom and independence. The bicycle, a common mode of transportation during the war due to fuel rationing, adds to the image of self-sufficiency and resourcefulness. The woman's determination to continue cycling, despite the challenges of the time, is a testament to the spirit of resilience that defined the era. The scene is reminiscent of the "Land Girls" of the Women's Land Army, who played a vital role in the war effort by working on farms and keeping food production going. The Daks suit, with its durability and versatility, was a popular choice among these women as they worked long hours in all kinds of weather. This photograph captures a moment of quiet defiance in the face of adversity, a reminder of the strength and determination of the women who lived through the Second World War. The image of the woman cycling in her Daks suit is not only a symbol of wartime fashion but also a testament to the enduring spirit of the human spirit.
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