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Cutout advertisement, Hovis Bread
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Cutout advertisement, Hovis Bread
Cutout advertisement - Hovis, the best bread for growing children. Date: early 20th century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23041326
© Mary Evans Picture Library/Onslow Auctions Limited
Best Bread Cutout Growing Hovis Sailor Swing
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EDITORS COMMENTS
In this charming early 20th century cutout advertisement, the vibrant colors and whimsical design draw the eye to the central message: Hovis, "the best bread for growing children." The advertisement features a delightful scene of children at play, with a boy in a red and white sailor suit and a girl in a blue dress and green apron, sitting contentedly on a swing. The children's joyful expressions and the playful design elements, such as the curved lines of the swing and the puffs of cloud-like bread, add to the overall sense of fun and happiness. The use of cutouts adds a tactile and three-dimensional quality to the advertisement, making it stand out from more traditional flat designs. The red, green, blue, and white colors are bold and eye-catching, while the intricate details of the children's clothing and the swing add a sense of depth and texture. The advertisement's message is clear: Hovis bread is not only delicious, but it is also essential for the growth and development of children. The use of the swing as a symbol of childhood and the healthy, hearty loaf of bread in the foreground reinforce this idea. Overall, this cutout advertisement is a delightful example of early 20th century advertising design, with its playful use of color, texture, and imagery.
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