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Juan les Pins advertisement, 1931
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Juan les Pins advertisement, 1931
Advertorial for the resort of Juan les Pins on the French Riviera, tempted readers with the promise of endless sunshine, beach pyjamas and the terribly modern Hotel Provencal. Date: 1931
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Media ID 23090404
© Illustrated London News Ltd/Mary Evans
Cote Dazur Juan Oct18 Pins Pyjamas Resorts Riviera Fashionable
EDITORS COMMENTS
Step into the enchanting world of Juan-les-Pins, the fashionable resort nestled along the sun-kissed shores of the French Riviera. This alluring advertisement from 1931 invites readers to experience the endless sunshine and the terribly modern charm of this Côte d'Azur gem. The image captures the essence of the golden age of travel, with its idyllic beach scene and the elegant Hotel Provencal in the background. The hotel, a symbol of luxury and sophistication, promises a memorable stay for its guests. But what truly sets Juan-les-Pins apart is the opportunity to embrace the laid-back, carefree spirit of the 1930s. The advertisement showcases the trend of wearing beach pyjamas, a fashionable and practical choice for sunbathing and strolling along the sandy shores. The chic women in the photograph don stylish hats and elegant dresses, effortlessly blending style and comfort. The advertisement also highlights the appeal of Juan-les-Pins as a destination for both relaxation and adventure. Whether it's a leisurely day spent lounging on the beach or an exciting excursion to explore the nearby towns and attractions, there's something for everyone in this charming resort. So, if you're looking to escape the hustle and bustle of everyday life and immerse yourself in the timeless allure of the French Riviera, Juan-les-Pins is the perfect destination for you. Come and experience the magic of this enchanting resort and create memories that will last a lifetime.
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