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The Lido-Laters by Howard K. Elcock

The Lido-Laters by Howard K. Elcock


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The Lido-Laters by Howard K. Elcock

Fashionable society bathing and lying in the sun at the equally fashionable Venice Lido, under the familiar striped cabanna and parasols. Date: 1929

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 23088198

© Illustrated London News Ltd/Mary Evans

Bathing Lido Lying Oct18 Parasol Parasols Relaxation Relaxing Resorts Shade Sunbathing Sunshade Swimming Swimwear Tanning Venetian Venice Worshippers


The Lido-Laters

EDITORS COMMENTS
by Howard K. Elcock captures the essence of fashionable leisure and relaxation on the iconic Venice Lido in 1929. The photograph presents a scene of elegance and sophistication, as a group of well-dressed individuals enjoy a sunny day at the beach. The Venice Lido, a popular resort destination since the late 1800s, is renowned for its stunning beaches, crystal-clear waters, and glamorous atmosphere. In this image, we see a number of cabanas and parasols lining the sand, providing shade and privacy for the sunbathing and tanning beachgoers. The women in the photograph are dressed in stylish swimsuits and fashionable hats, while the men wear smart shorts and polo shirts. They lie on the sand, chatting and laughing with one another, or lounge in the shade of their cabanas, reading books or dozing off. The use of parasols and sunshades is particularly noteworthy, as sunbathing was a relatively new trend in the late 1920s. The image showcases the growing popularity of this new form of leisure activity, as well as the importance of protecting one's skin from the sun. Overall, "The Lido-Laters" offers a glimpse into the glamorous and carefree lifestyle of fashionable society during the 1920s. The image captures the essence of a holiday by the sea, with its beautiful setting, stylish attire, and relaxed atmosphere. Whether you're a fan of fashion history, social history, or simply enjoy the beauty of a well-composed photograph, this image is sure to delight and inspire.

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