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Mary Quant Ginger Group dresses in Liberty print, 1964
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Mary Quant Ginger Group dresses in Liberty print, 1964
Traditional Libert print used for a new-old look in Mary Quants Ginger Group collection. Fashioned in demure covered-up little dresses with pique collars and cuffs. The dress on the left is called Prim, the one on the right, Prude! Date: 1964
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Media ID 23087818
© Illustrated London News Ltd/Mary Evans
Cuffs Demure Dresses Ginger Headscarf Liberty Pique Prim Prude Scarf Sep18 Quant
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This photograph showcases two exquisite Ginger Group dresses designed by the iconic British fashion designer, Mary Quant, in 1964. The dresses, named Prim on the left and Prude on the right, are fashioned in traditional Liberty print, a floral pattern that has been revived for a new-old look. The demure little dresses feature covered-up designs, with pique collars and cuffs that add a touch of elegance and sophistication. Mary Quant was a pioneer in the 1960s fashion scene, known for her innovative designs that challenged traditional norms and embraced a more youthful and playful aesthetic. The Ginger Group collection, in particular, was a groundbreaking line of affordable and trendy clothing that captured the imagination of young women across the globe. The Liberty print, with its timeless floral design, adds a classic touch to these modern dresses. The pique fabric used for the collars and cuffs adds texture and dimension, making these dresses a true standout. The models in the photograph wear headscarves, adding to the vintage feel of the image. The Prim dress, with its demure neckline and long sleeves, exudes a sense of modesty and refinement. In contrast, the Prude dress, with its shorter sleeves and slightly lower neckline, offers a hint of playfulness and flirtativeness. This photograph is a testament to the enduring appeal of Mary Quant's designs and the timeless beauty of Liberty print. It captures a moment in fashion history, showcasing the playful and innovative spirit of the 1960s.
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