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Michelin Tyre Company promo postcard
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Michelin Tyre Company promo postcard
circa 1910s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23422984
© Mary Evans / Grenville Collins Postcard Collection
Asleep Bedspread Bill Choice Choices Contented Decision Decisions Dream Dreaming Dreams Economy Gentleman Happily Michelin Pair Pneumatic Promo Promotional Sleeping Sweet Twins Tyre Tyres
EDITORS COMMENTS
In this promotional postcard from the 1910s, the Michelin Tyre Company showcases the benefits of their pneumatic tires through an imaginative and whimsical scene. The image features a contented gentleman, dressed in the fashionable attire of the era, lying in a sumptuous bed adorned with a floral bedspread. The twin tires of a Michelin-shod car are depicted as a pair of dreamy, sleeping twins, cradled in the arms of the man. The tires, with their distinctive tread patterns and elegant branding, are presented as the source of the man's sweet dreams. The man's peaceful expression and the tranquil atmosphere of the scene convey the sense of happiness and satisfaction that comes from making the right choices in life. The tires, with their promise of a smoother, more comfortable ride, represent the wise decisions that lead to a more enjoyable motoring experience. The caption beneath the image reads, "Happily Asleep. Dreaming of the Economy and Comfort of Michelin Tires." This charming postcard is a testament to the power of advertising in the early 20th century, which often relied on storytelling and imaginative visuals to capture the public's attention. The Michelin Tyre Company's use of a dreamlike scenario to promote their tires effectively conveys the idea that owning Michelin tires is a decision that leads to a more contented and enjoyable life on the road.
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