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Patriotic poster, Be British and Buy British
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Patriotic poster, Be British and Buy British
Patriotic poster, Buy British campaign -- Be British and Buy British (quoting a speech by the Lord Chancellor at the Guildhall on 9 November 1931). Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire. Date: 1931
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Media ID 23091758
© Mary Evans Picture Library/Onslow Auctions Limited
1931 Allegorical Allegory Balance Boost Britannia Buyers Buying Campaign Crisis Economy Factories Farms Patriotic Patriotism Payments Persuasion Reduce Symbolic Unemployment
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EDITORS COMMENTS
Be British and Buy British: A Call to Patriotism and Economic Prosperity in 1930s Britain This powerful and evocative poster, featuring the iconic figure of Britannia, was part of a government campaign launched in 1931 to tackle the country's balance of payments crisis. Amidst rising unemployment and economic uncertainty, the call to 'Be British and Buy British' was a clarion call to citizens to support their own farms, factories, and industries, and to buy locally produced goods, rather than imports. The campaign was reinforced by a speech given by the Lord Chancellor at the Guildhall on 9 November 1931, which emphasized the importance of national self-sufficiency and the need to boost the national economy. The message was further amplified by a speech from the future King Edward VIII, who urged Britons to 'buy from our own people, even if the goods cost a penny or two more'. The allegorical figure of Britannia, depicted in the poster, symbolizes the strength and resilience of the British people and their nation. With her trademark trident in hand, she stands proudly, her gaze fixed on the viewer, urging them to do their part in supporting the country's economic recovery. The poster's simple yet persuasive message, combined with its striking visual imagery, served as a potent reminder of the power of patriotism and the importance of collective action in times of national need.
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