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Patriotic poster, Buy British and create employment
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Patriotic poster, Buy British and create employment
Patriotic poster, Buy British campaign -- Buy British and create employment. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire. Date: 1931
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Media ID 23091786
© Mary Evans Picture Library/Onslow Auctions Limited
1931 Balance Boost Buyers Buying Campaign Crisis Economy Employment Factories Farms Manufacture Patriotic Patriotism Payments Persuasion Reduce Unemployment
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EDITORS COMMENTS
This evocative patriotic poster from 1931 encourages viewers to "Buy British" as part of a government campaign to address a pressing balance of payments crisis. The image features a determined-looking man in workman's clothes, holding a mallet and standing before a table laden with British-made goods. In the background, a factory smokestack belches out plumes of smoke, symbolizing industry and employment. The text below the image reads, "Create Employment," emphasizing the importance of buying from British farms and factories to reduce unemployment and boost the national economy. The campaign was reinforced by a powerful speech given by the Prince of Wales (later King Edward VIII) during this time, who urged citizens to support domestic production and reduce their reliance on imported goods. The Prince's words resonated deeply with the public, particularly during the economically challenging 1930s when unemployment was a major concern. The poster's bold design and persuasive messaging reflect the urgency of the situation and the strong sense of patriotism that characterized the era. The use of the Union Jack and the slogan "Buy British" further emphasizes the call to action and the importance of supporting one's own country during times of economic hardship. Overall, this poster is a powerful reminder of the role that individual buying choices can play in shaping the economic landscape of a nation.
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