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Patriotic poster, Buy British, keep the home fires burning
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Patriotic poster, Buy British, keep the home fires burning
Patriotic poster, Buy British campaign -- Buy British and keep the home fires burning. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire. Date: 1931
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Media ID 23091820
© Mary Evans Picture Library/Onslow Auctions Limited
1931 Balance Boost Buyers Buying Campaign Crisis Economy Energy Factories Farms Fuel Patriotic Patriotism Payments Persuasion Power Reduce Unemployment
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EDITORS COMMENTS
This evocative and powerful poster from 1931 is a testament to the patriotic spirit of the British people during a time of economic hardship. The image, featuring a determined woman holding a shopping bag with the Union Jack flag emblazoned on it, is a call to action for every British citizen to do their part in addressing the balance of payments crisis. The slogan "Buy British - Keep the Home Fires Burning" is a poignant reminder of the importance of supporting domestic industries and farms, not just for economic reasons, but also to keep the spirit of the nation burning bright. The poster was part of a larger government campaign to encourage citizens to buy British goods instead of importing from foreign countries. The campaign was reinforced by a speech from the Prince of Wales (later King Edward VIII), who emphasized the importance of buying from British farms and factories to reduce unemployment and boost the national economy. The second choice, the poster suggests, is to buy from the British Empire. The image of the woman holding the shopping bag is a powerful symbol of the individual's role in the collective effort to overcome economic challenges. The use of the Union Jack flag adds an emotional appeal, tapping into the patriotic sentiment of the time. The poster's design, with its bold typography and striking use of color, is a testament to the persuasive power of graphic design in shaping public opinion and inspiring action. This poster is a fascinating glimpse into the economic and social climate of the 1930s, a decade marked by economic instability and uncertainty. It serves as a reminder of the resilience and determination of the British people during a time of crisis, and the power of collective action to overcome adversity.
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