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Patriotic poster Buy British - I want the kind my Daddy Made
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Patriotic poster Buy British - I want the kind my Daddy Made
" I want the kind my Daddy Made" - make Buy British the watchword of every family and create employment. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire.
1931
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Media ID 23091938
© Mary Evans Picture Library/Onslow Auctions Limited
1931 Bill Boost Brother Business Buying Buys Campaign Choice Choosing Counter Create Daddy Doll Dolly Economy Employment Goods Jobs Kind Marketing Nationalistic Patriotic Patriotism Paying Persuasion Pride Shopkeeper Sibling Siblings Sister Made Watchword
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I Want the Kind My Daddy Made
EDITORS COMMENTS
: A Patriotic Call to Buy British in the 1930s This powerful and evocative poster, titled "I Want the Kind My Daddy Made," was part of a government campaign to tackle the balance of payments crisis in Britain during the 1930s. The campaign aimed to encourage citizens to buy goods produced in Britain and from the British Empire as a means to create employment, reduce unemployment, and boost the national economy. The poster features a young boy and girl, standing at a shop counter, pointing to a British-made doll, with the caption "I Want the Kind My Daddy Made." The image is a poignant reminder of the importance of national pride and the role that individual choices could make in supporting local businesses and industries. The campaign was reinforced by a speech given by the Prince of Wales (later King Edward VIII), who emphasized the importance of buying from British farms and factories to create jobs and stimulate economic growth. The second choice, he urged, was to buy from the British Empire. The poster is a testament to the persuasive power of patriotic messaging and the belief that small choices, such as buying British-made goods, could make a significant impact on the national economy. The image of the children, with their innocent and earnest expressions, underscores the idea that every family could contribute to the cause by making a conscious effort to buy British. The poster is a fascinating glimpse into the marketing strategies of the 1930s and the ways in which governments and businesses sought to mobilize public opinion to address economic challenges. It is a reminder of a time when the simple act of buying British was seen as a patriotic duty and a way to support the national economy and create jobs.
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