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Patriotic poster, Buy British - Look at it from Both Sides

Patriotic poster, Buy British - Look at it from Both Sides


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Patriotic poster, Buy British - Look at it from Both Sides

Look at it from Both Sides - One the one hand employment, on the other - moneu to spend. - Buy British and be self-supporting. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire.
1931

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Media ID 23091942

© Mary Evans Picture Library/Onslow Auctions Limited

1931 Bill Boost Business Campaign Economy Employment Goods Half Halves Marketing Money Nationalistic Pale Patriotic Patriotism Persuasion Pride Purse Spend Split


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EDITORS COMMENTS
This evocative patriotic poster from 1931, titled "Look at it from Both Sides - Buy British," is a powerful reminder of the economic challenges faced by Britain during the Great Depression. The image features a split image of a hand, symbolizing the duality of the decision-making process when it comes to purchasing goods. On one side, the hand holds a British pound note, representing the money to spend. On the other, it holds a British factory or farm, symbolizing employment and self-support. The poster was part of a government campaign to tackle a balance of payments crisis and high unemployment rates. The campaign was reinforced by a speech given by the Prince of Wales, who later became King Edward VIII, promoting the importance of buying from British farms and factories to boost the national economy. The alternative, as the poster suggests, was to buy from the British Empire. The poster's design is striking, with the pale blue background and the uniformity of the hand and purse adding to its persuasive power. The use of the split image effectively conveys the idea that every purchasing decision has consequences, and that supporting British industry can lead to employment and economic stability. The poster's nationalistic pride and call to self-sufficiency resonated with the times, and serves as a poignant reminder of the economic challenges and the patriotic spirit of the 1930s.

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