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Ponds Cold Cream as sun protection

Ponds Cold Cream as sun protection


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Ponds Cold Cream as sun protection

Advertisement for Ponds Cold Cream, suggesting that, if applied before exposure (to the sun), prevents the skin from becoming dry and burnt. I m not entirely convinced by this claim. Date: 1930

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Media ID 23268648

© Illustrated London News Ltd/Mary Evans

Adverts Bathing Cold Cosmetics Cream Inadequate Jul19 Ponds Products Protection Screen Skincare Sunbathing Suntan Swimwear Tanning Suncream Suntanning


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EDITORS COMMENTS
Step into the 1930s and discover the unexpected secret to sun protection: Ponds Cold Cream. In this vintage photograph, a woman applies the iconic cream generously on her face and décolletage before a day spent basking in the sun. The era of sunbathing was in full swing, with holidays and beach vacations becoming increasingly popular. However, the dangers of unprotected sun exposure were not yet fully understood. Ponds Cold Cream, a staple in every woman's vanity table since its introduction in 1846, was marketed as a multi-purpose skincare solution. Its rich, emollient formula was believed to keep skin hydrated and supple, making it an ideal choice for those seeking a radiant complexion. But could it also protect the skin from the sun's harmful rays? The advertisement suggests that by applying Ponds Cold Cream before sunbathing, the skin is shielded from becoming dry and burnt. The text reads, "Even in the sun, Ponds Cold Cream keeps your skin from becoming inadequately protected." However, this claim is questionable given our current understanding of sun protection. Despite the limitations of the science behind sun protection during the 1930s, the image of a woman confidently applying Ponds Cold Cream before sunbathing is a testament to the enduring appeal of the product and the era's carefree spirit. Today, we know that sun protection is crucial for maintaining healthy, youthful-looking skin. But, as we look back at this photograph, we can appreciate the ingenuity and resourcefulness of the past.

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