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Poster, Please Keep Britain Tidy
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Poster, Please Keep Britain Tidy
Poster, Please Keep Britain Tidy, design by Reginald Mount.
circa 1950
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23076736
© Mary Evans Picture Library/Onslow Auctions Limited
Information Litter Mark Mount Persuasion Reginald Tidy Waste Wire Exclamation
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This vibrant and striking poster, titled "Please Keep Britain Tidy," was designed by renowned British graphic designer Reginald Mount around the 1950s. The poster is a powerful example of information design and persuasive visual communication from the 1950s, a time when public awareness campaigns were becoming increasingly important in shaping societal norms. The design features a bold and eye-catching composition, with the exclamation mark and the phrase "Please Keep Britain Tidy" written in bold orange and yellow letters against a blue background. The image of a paper basket and a wire bin, both overflowing with litter, serves as a stark reminder of the consequences of careless disposal of waste. The poster's simple yet effective use of color and typography effectively conveys the message of the importance of keeping the country clean and tidy. Mount's design was part of a larger movement towards public education and awareness campaigns in post-war Britain. The poster was likely displayed in public spaces such as bus stops, train stations, and community centers to encourage individuals to take responsibility for their litter and contribute to a cleaner, more beautiful Britain. The poster's enduring appeal and relevance today is a testament to the power of effective design and the importance of public education campaigns in shaping societal values and behaviors.
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