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Poster, Cod Liver Oil and Orange Juice
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Poster, Cod Liver Oil and Orange Juice
Poster, Don t forget Cod Liver Oil and Orange Juice, Ministry of Food.
circa 1948
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23076750
© Mary Evans Picture Library/Onslow Auctions Limited
Asleep Babies Bottle Bottles Foods Health Juice Liver Ministry Nutrition Postwar Pram Rabbit Sleep Sleeping Welfare
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EDITORS COMMENTS
This evocative poster from the 1940s, titled "Don't forget Cod Liver Oil and Orange Juice," is a poignant reminder of the importance of nutrition and health during the postwar era. The image features a contented baby peacefully sleeping in a pram, surrounded by the essentials for a balanced diet: a bottle of cod liver oil and a glass of orange juice. The poster, produced by the Ministry of Food, underscores the significance of these foods in promoting the growth and wellbeing of young children. The poster's design is simple yet effective, with a charming illustration of a rabbit peering over the pram, adding a touch of whimsy and playfulness. The use of warm colors and soft lines creates a sense of comfort and security, making it an appealing and memorable advertisement for the importance of proper nutrition. The poster also serves as a reminder of the welfare services and support systems that were in place during the postwar period, when access to fresh food and essential nutrients may have been limited for many families. The message to "not forget" cod liver oil and orange juice was likely a common one during this time, as these foods were recognized for their health benefits, particularly for children who were growing and developing. Overall, this poster is a fascinating glimpse into the past, offering a glimpse into the concerns and priorities of the postwar era and the role of government in promoting public health and wellbeing.
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