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Poster, Exide, The Long Life Car Battery
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Poster, Exide, The Long Life Car Battery
Poster, Exide, The Long Life Car Battery, needs no handle to its name.
circa 1945
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23264826
© Mary Evans Picture Library/Onslow Auctions Limited
Batteries Battery Chloride Electrical Handle Mechanic Power Product Starting Storage Owner
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EDITORS COMMENTS
This vintage poster, titled "Exide: The Long Life Car Battery," showcases the superiority and durability of Exide's automotive batteries, produced around 1945. The image features a confident mechanic, holding a wrench in one hand and a red Exide battery in the other, with a satisfied car owner standing beside him, indicating the successful start of their vehicle. The absence of a handle in the name of the battery is emphasized, symbolizing its handleless design and easy installation. The poster's design is a testament to the 1940s advertising era, with bold typography, vibrant colors, and clear, concise messaging. The tagline, "Chloride. Electrical Storage. Power," highlights the battery's key selling points, while the product's benefits are illustrated through the image of the mechanic and car owner. The Exide battery is presented as a reliable and long-lasting solution for the transportation needs of the time. The poster's overall aesthetic and messaging effectively convey the brand's commitment to providing high-quality, dependable batteries for cars during the 1940s. This poster is an intriguing piece of advertising history, offering a glimpse into the past and the evolution of automotive battery technology.
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