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Poster, Pasquali Films, Turin
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Poster, Pasquali Films, Turin
Poster, Pasquali Films, Turin, Attract The World.
circa 1912
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23264762
© Mary Evans Picture Library/Onslow Auctions Limited
Attract Cinema Films Globe Lute Magnet Movies Turin
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EDITORS COMMENTS
This poster, hailing from the early 1910s, is a stunning example of the advertising artistry that once graced the streets of Turin, Italy. Produced by an unknown artist for Pasquali Films, this advertisement invites viewers to "Attract the World" with the allure of cinema and the magic of movies. The central figure in the poster is a woman, gracefully posed with a lute, her eyes fixed on the globe before her. The globe, adorned with continents and seas, represents the vast reach of the film industry, while the woman, with her magnetic appeal, symbolizes the power of the movies to draw in audiences from all corners of the world. The poster's design is reminiscent of the classical Italian artistic tradition, with its elegant lines, rich colors, and intricate details. The use of a woman as the focal point is also a common motif in advertising of the era, as marketers sought to appeal to the emotions and desires of their audience. The poster's text, written in both Italian and French, further emphasizes the international scope of Pasquali Films and the movies they produced. The poster's age and rarity make it a valuable addition to any collection of cinema history or advertising art. This poster offers a glimpse into the past, when the magic of the movies was a new and exciting discovery, and the allure of the silver screen was enough to draw in audiences from around the world. It serves as a reminder of the enduring power of cinema to transport us to new worlds, to captivate our imaginations, and to bring us together in shared experiences.
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