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Poster, The Vegetabull

Poster, The Vegetabull


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Poster, The Vegetabull

Poster, The Vegetabull, a vegetable dish made with dried eggs or household milk is as good as a joint (post-WW2 rationing was still going on at this time).
1947

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 23264786

© Mary Evans Picture Library/Onslow Auctions Limited

1947 Beef Bull Cattle Composite Cooking Dish Dried Eggs Good Guidance Health Healthy Hmso Household Information Joint Meat Milk Postwar Rationing Shape Vegetable Vegetables


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EDITORS COMMENTS
"The Vegetabull: A Delightful Discovery in Post-War Rationing Britain (1947) Amidst the austerity and rationing that followed World War II, creativity and humor found a way to brighten the daily lives of the British public. This charming poster, titled "The Vegetabull," showcases a whimsical vegetable dish that promised to satisfy the cravings for meat, which were still scarce due to the ongoing rationing. During this period, resources were limited, and people had to find innovative ways to make their meals nutritious and enjoyable. The Vegetabull dish, made with either dried eggs or household milk, was an ingenious solution to the scarcity of meat. This composite animal, shaped like a bull but made entirely of vegetables, was a playful reminder that even in times of hardship, one could still create a dish that resembled the beloved meat joint. The poster, created in 1947, was a product of the government's efforts to provide guidance and information to the public about healthy and creative ways to cook during rationing. Designed with a humorous and comic approach, the Vegetabull poster was a testament to the resilience and resourcefulness of the British people during the 1940s. The Vegetabull dish not only provided a source of nourishment but also brought a smile to the faces of those who prepared and enjoyed it. This poster, now a fascinating piece of history, serves as a reminder of the ingenuity and humor that emerged during the post-war rationing era." Mary Evans Picture Library/Onslow Auctions Limited, 2023. [Note: This text is for informational and descriptive purposes only and should not be used for commercial gain without proper attribution and licensing.]

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