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Riviera fashion on the Victoria Embankment, London
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Riviera fashion on the Victoria Embankment, London
Woman in a wide-brimmed hat and sleeveless outfit strolling along the Embankment during a heat wave in July 1932. The Sphere comments on the fashions in London giving the city " the atmosphere of the Riviera". Date: 1932
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Media ID 23216302
© Illustrated London News Ltd/Mary Evans
Brimmed Embankment Heatwave Jun19 Necklace Pyjamas Riviera Sleeveless Stylish Sunhat Thirites Wide
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July 1932: A Blissful Afternoon on the Victoria Embankment, London - The Allure of the Riviera in the Heart of the City Amidst the sweltering heat of a summer's day in London, the Victoria Embankment transforms into an oasis of tranquility and elegance as a stylish woman, adorned in the height of Riviera fashion, takes a leisurely stroll along the riverbank. With the sun casting a golden glow upon the Thames, the city momentarily embraces the laid-back, carefree spirit of the Mediterranean coast. The woman's sleeveless, sun-kissed outfit, paired with a wide-brimmed sun hat, epitomizes the effortless chic of the Riviera. Her necklace glints in the sunlight, adding a touch of sophistication to her ensemble. As the mercury rises, she remains cool and comfortable in her lightweight attire, a far cry from the heavy, layered garments typically worn during London's chillier months. The Sphere, a leading weekly illustrated newspaper, captures this moment of respite in its June 1932 issue, commenting on the unexpected transformation of London's fashion scene. "London's summer is providing a Riviera atmosphere," the article reads, "and the fashionable set are making the most of the hot weather by adopting the lightest and most becoming summer styles." As the woman continues her leisurely stroll, her outfit is reminiscent of the popular beach pyjamas and sun hats that were all the rage during the 1930s. The Riviera's influence on London fashion extends beyond the Embankment, as the city's stylish residents embrace the trend, infusing their wardrobes with a touch of Mediterranean flair. Despite the heat, Londoners find solace in the beauty of their city, and the Victoria Embankment becomes an idyllic retreat where the charm of the Riviera and the sophistication of London converge, offering a momentary escape from the hustle and bustle of urban life.
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