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Norman Hartnell and dress designs, 1924

Norman Hartnell and dress designs, 1924


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Norman Hartnell and dress designs, 1924

Sir Norman Bishop Hartnell (1901 - 1979), British couturier and favourite fashion designer of the Queen and Queen Mother. Pictured at the very start of his career in 1924 when he had just launched his salon at 10, Bruton Street. His portrait is flanked by two elegant black evening gowns he had designed that year. Date: 1924

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Media ID 14410027

© Illustrated London News Ltd/Mary Evans

Couturier Designer Designers Dresses Fashions Frock Frocks Gown Gowns Hartnell Jan17 Norman 1924


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EDITORS COMMENTS
This photograph, taken in 1924, showcases a young and ambitious Norman Hartnell at the inception of his illustrious career as a British couturier. Seated confidently before an ornate fireplace, Hartnell exudes an air of sophistication and creativity, his piercing gaze fixed on the future. Flanking him are two exquisite black evening gowns, designs that would soon establish his reputation as a leading fashion innovator of the 1920s. At just 23 years old, Hartnell had recently opened his salon at 10, Bruton Street in London, a decision that would prove to be a pivotal moment in the history of British haute couture. The elegant gowns displayed beside him, with their intricate beading, delicate draping, and fluid silhouettes, are a testament to his innate design sensibilities and his ability to capture the essence of the era. The 1920s, or the 'Roaring Twenties,' was a decade marked by social and cultural transformation, and fashion played a significant role in this evolution. Hartnell's designs, with their modernist silhouettes and innovative use of materials, resonated with the spirit of the times. This photograph, therefore, not only captures the essence of a talented young designer on the cusp of greatness but also encapsulates the essence of an era defined by change and creativity. As Hartnell's career progressed, he would go on to dress some of the most influential women of his time, including the Queen and the Queen Mother, earning him the title of 'Court Dressmaker.' This photograph, however, offers a rare glimpse into the early days of his career, a time when his passion for fashion and his unwavering commitment to innovation set the stage for his extraordinary journey in the world of haute couture.

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