Page in wartime food booklet, WW2
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Page in wartime food booklet, WW2
Page in wartime food booklet, explaining the importance of growing your own vegetables, by the Minister of Food, Lord Woolton. Date: 1940s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14147120
© Mary Evans Picture Library/Onslow Auctions Limited
Booklet Growing Importance Kitchen Minister Vegetables Victory Woolton
EDITORS COMMENTS
During the tumultuous 1940s, as the Second World War raged on, the British people faced unprecedented challenges in securing a steady food supply. Rationing became a way of life, and every household was encouraged to contribute to the war effort by growing their own vegetables. In this evocative image from a wartime food booklet, Minister of Food, Lord Woolton, emphasizes the importance of home gardening with a heartfelt appeal. Lord Woolton, a man of great dignity and gravitas, is depicted in the photo with a serious expression and a copy of the food booklet in hand. The background features an array of fresh vegetables, symbolizing the fruits of the labor that the minister was advocating for. The caption above his head reads, "Dig for Victory," a rallying cry that became synonymous with the home front during the war. The Minister of Food's message was clear: every family could make a difference by growing their own fruits and vegetables in their front or back gardens. This not only helped to supplement the rations but also ensured that the food that was available would be used efficiently. In this way, the government's "Dig for Victory" campaign was a powerful reminder that individual actions could have a profound impact on the collective war effort. This photo print, taken in the 1940s, is a poignant reminder of the spirit of resilience and determination that characterized the British people during the Second World War. It serves as a testament to the importance of self-sufficiency, community, and the power of collective action in times of hardship.
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