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Patriotic poster, Buy British
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Patriotic poster, Buy British
Patriotic poster, Buy British from the Empire at Home and Overseas - buyers are builders.
circa 1925
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14412814
© Mary Evans Picture Library/Onslow Auctions Limited
Builders Buyers Marketing Nov16 Overseas Patriotic Patriotism Persuasion 1925
EDITORS COMMENTS
1. Title: "Patriotic Call to Action: Buy British, Builders - A 1920s Poster Encouraging Domestic Consumption and Imperial Pride" This evocative and vibrant poster, titled "Buy British (Patriotic poster, Buy British from the Empire at Home and Overseas - buyers are builders)," dates back to the 1920s, specifically around 1925. The image, now available as a print from Mary Evans Picture Library/Onslow Auctions Limited, is a powerful reminder of the patriotic sentiments and marketing strategies prevalent during that era. The poster, primarily in black and orange hues, features a bold, text-heavy design that leaves no room for ambiguity. The central message is clear: "Buy British" - a call to action that aimed to encourage consumers to purchase goods produced within the British Empire, both at home and overseas. The phrase "builders" is added as a persuasive tagline, implying that every purchase made contributes to the growth and development of the nation. The poster's design is reminiscent of the 1920s aesthetic, with its geometric shapes, bold fonts, and contrasting colors. The use of the Union Jack and the image of a construction site further emphasizes the imperial and patriotic themes. The poster's text also includes a subtle nod to the Empire, with the phrase "Empire at Home and Overseas," highlighting the global reach of British influence. This poster is a fascinating glimpse into the marketing tactics and cultural values of the 1920s, a time when national pride and imperial power were significant drivers of consumer behavior. The poster's enduring appeal lies in its ability to evoke a sense of nostalgia and remind us of a time when patriotism and consumerism were closely intertwined.
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