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For Peace Sake, 1958-1979
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For Peace Sake, 1958-1979
?For Peace Sake?, 1958-1979.Colour photolithograph by unknown artist, published by Her Majesty?s Stationery Office, 1967 (c).Impression of head and shoulders of a member of the Territorial Army Volunteer Reserve (TAVR). No details of uniform or equipment visible.One of 83 recruiting posters, British Army and Territorial Army, 1959-1979. Date: circa 1967
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Media ID 14397409
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For Peace Sake: A Call to Service - A Powerful Image from the Territorial Army Volunteer Reserve Recruiting Campaign, 1958-1979 This photograph, titled "For Peace Sake," is a thought-provoking image from the British Army and Territorial Army (TAVR) recruiting campaign between 1958 and 1979. The photograph is a color photolithograph, published by Her Majesty's Stationery Office in 1967. The image features a close-up of a member of the TAVR, with their head and shoulders in the frame. The uniform and equipment of the soldier are not visible, drawing the viewer's focus to the intense expression on their face. During the late 1950s and 1960s, the British military faced a significant challenge in attracting new recruits. This campaign, with its powerful and evocative imagery, was designed to inspire and motivate young men to join the ranks of the TAVR. The tagline "For Peace Sake" is a poignant reminder of the role that ordinary citizens could play in maintaining peace and security during a time of global instability. The image is one of 83 recruiting posters from this era, and its enduring appeal is a testament to the power of visual storytelling in inspiring action. The unknown artist behind this powerful image has left a lasting legacy, reminding us of the sacrifices and commitment required to serve and protect. This photograph is a poignant reminder of a bygone era and a call to remember the importance of service and sacrifice for the greater good.
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