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Pears Soap advertisement featuring WW1 nurse
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Pears Soap advertisement featuring WW1 nurse
An advertisement for Pears soap during the First World War, part of a series called Womanhood in War Time and featuring a Red Cross nurse The copy claims that Pears is preferred by the brave women who tend our wounded heroes. The hospital, with its long hours and work, involves extreme hardship on the complexion and hands, but Pears soap so refreshingly fragrant, is ever a safe preserver of comely complexions. Date: 1917
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Media ID 14141467
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Cleanliness Complexion Fragrant Nurse Nurses Nursing Soap Soaps Toiletries Washing
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EDITORS COMMENTS
Amidst the chaos and hardships of the First World War, the selfless work of nurses tending to the wounded heroes on the battlefield was a beacon of hope and compassion. In this poignant advertisement for Pears Soap, dated 1917, we see a Red Cross nurse taking a moment of respite, her uniform stained with the grime and sweat of long hours spent caring for the injured. The hospital environment, with its harsh conditions and demanding work, placed great strain on the complexion and hands of these brave women. But even in the midst of such adversity, Pears Soap remained a constant companion, its refreshingly fragrant lather a safe preserver of comely complexions. The advertisement, part of a series called 'Womanhood in War Time', highlights the importance of cleanliness and hygiene, not just for the nurses, but for the soldiers on the front lines as well. The use of a nurse in uniform, with the iconic Red Cross emblem, added an air of authority and trustworthiness to the brand. Pears Soap, with its promise of maintaining a 'comely complexion' even in the most challenging of circumstances, was a testament to the enduring power of cleanliness and self-care. This photograph, a poignant reminder of the sacrifices made by nurses and soldiers during the First World War, also serves as a reminder of the importance of self-care and the simple pleasures that can bring comfort and solace in even the most difficult of times.
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