Permanent Wave

Wall Art and Photo Gifts from Mary Evans Picture Library

Permanent Wave

A PERMANENT WAVE by EUGENE comprises more than the actual process of waving the hair... Date: 1924

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 7214911

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10194093

Actual Comprises Eugene Perm Permanent Process Styles Toilet Wave Waving 1924

EDITORS COMMENTS
Permanent Wave" by Eugene: A Transformative Hair Experience of the Roaring Twenties (1924) This photograph, titled "Permanent Wave" by Eugene, offers a glimpse into the transformative world of hair styling during the Roaring Twenties. The image goes beyond the mere depiction of the permanent wave process and invites us to explore the cultural significance and personal impact it had on women during this era. The photograph captures a woman sitting in a toilet, her back turned towards us, as she undergoes the permanent wave treatment. The scene is a common one during the 1920s, as the permanent wave became an essential part of women's beauty routines. The process, which involved wrapping the hair in curlers and then exposing it to chemicals, promised to give women long-lasting curls and a desirable, fashionable look. However, "Permanent Wave" by Eugene goes beyond the actual process. The woman's expression of determination and the intricate details of the setting convey the time, effort, and financial investment required to achieve this style. The photograph also highlights the intimacy and privacy of the experience, as women often underwent the treatment in their own homes or at beauty salons. The permanent wave was more than just a hairstyle; it represented a symbol of modernity, independence, and self-expression for women during the 1920s. It allowed them to break away from the traditional, straight hairstyles of the past and embrace a new, more glamorous look. The photograph, therefore, serves as a reminder of the transformative power of beauty rituals and the enduring impact they have on our self-perception and cultural norms. In conclusion, "Permanent Wave" by Eugene is a poignant snapshot of a significant moment in hair styling history. It invites us to reflect on the personal and cultural significance of the permanent wave and the role it played in shaping women's beauty ideals during the Roaring Twenties.

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