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One phase of it
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One phase of it
One phase of it. Illustration shows four young people, who are drunk, riding in a speeding automobile driven by Demon Rum. Date 1907 August 14. One phase of it. Illustration shows four young people, who are drunk, riding in a speeding automobile driven by Demon Rum. Date 1907 August 14
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Media ID 7354296
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EDITORS COMMENTS
August 14, 1907: A Dangerous Ride with Demon Rum (One Phase of It) This illustration from Puck magazine captures the reckless and dangerous behavior of four young people as they ride in a speeding automobile, with none other than Demon Rum at the wheel. The date, August 14, 1907, serves as a stark reminder of the era's social issues and the growing concern over the negative effects of alcohol. The cartoon, published in Puck magazine, is a powerful commentary on the dangers of drunken driving during a time when automobiles were becoming increasingly popular. The young passengers, with their disheveled appearance and drunken stupor, are oblivious to the potential consequences of their actions. The menacing figure of Demon Rum, with his devilish grin and intoxicating bottle, steers the car recklessly, endangering not only himself but also the lives of his passengers. The illustration is a reflection of the societal concerns during the Progressive Era, a period of social awakening and reform in the United States. The temperance movement, which aimed to reduce the consumption of alcohol, was gaining momentum, and this image highlights the dangers of excessive drinking and the risks it poses to public safety. The cartoon also serves as a reminder of the role that media, particularly magazines like Puck, played in shaping public opinion and raising awareness about social issues. Through powerful imagery and satire, Puck and other magazines helped to shape the national conversation and influence public policy.
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