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Ponds Cold Cream Advertisement - Lady Alington
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Ponds Cold Cream Advertisement - Lady Alington
Advertisement for Ponds Cold Cream as endorsed by English aristocrat, Lady Alington, the former Lady Mary Ashley-Cooper. Date: 1931
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Media ID 14405704
© Mary Evans Picture Library
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EDITORS COMMENTS
This photograph showcases Lady Alington, the former Lady Mary Ashley-Cooper, endorsing Ponds Cold Cream in an advertisement from 1931. A prominent figure in English aristocracy, Lady Alington's elegant and refined image adds an air of sophistication to the promotion of this popular skincare product. Lady Alington, dressed in an elegant gown and pearls, gazes intently through a pair of binoculars, her expression thoughtful and contemplative. The backdrop of lush greenery and a serene lake adds to the tranquil and idyllic setting. The caption below the image reads, "Lady Alington's Secret: Ponds Cold Cream," emphasizing the product's ability to help women achieve a beautiful complexion, just like the aristocrat herself. Ponds Cold Cream, a staple in skincare routines for generations, was known for its ability to "vanish" impurities and leave the skin feeling soft and smooth. The advertisement's use of Lady Alington's prestigious title and image was a clever marketing strategy to appeal to the upper classes and reinforce the product's reputation as a high-end beauty solution. This photograph is a fascinating glimpse into the past, showcasing the intersection of beauty, advertising, and the aristocracy. It serves as a reminder of the enduring power of endorsements and the role they play in shaping consumer perceptions of products and brands.
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