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Poster advertising India, a Shillong Belle
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Poster advertising India, a Shillong Belle
Poster by Dorothy Newsome, advertising India, depicting a Shillong Belle. Printed for the Government of India by Bolton Fine Art, Bombay. Date: circa 1930
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Media ID 14313619
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Bangles Belle Bolton Bombay Bright Carry Dorothy Earrings Exotic Jewellery Sightseeing Newsome
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Step into the vibrant and exotic world of India, as depicted in this stunning poster from the 1930s. Created by renowned artist Dorothy Newsome for the Government of India, this advertisement invites travelers to explore the wonders of this fascinating land. The image features a Shillong Belle, a local woman from Shillong, the capital city of Meghalaya in northeastern India, carrying a basket of fruits on her head while her children follow closely behind. Dressed in traditional attire, she wears intricate bangles and earrings adorning her arms and ears, adding to the richness of the scene. The bright and colorful poster, printed by Bolton Fine Art in Bombay, is a feast for the eyes, with its bold use of red, orange, and pink hues. The poster's historical significance lies in its representation of India during the 1930s, a time when the country was opening up to tourists from around the world. The poster's exotic portrayal of India's people and culture would have been particularly appealing to travelers seeking adventure and new experiences. The poster's design is reminiscent of the Art Deco style popular during the 1930s, with its clean lines and geometric shapes. The use of bold typography and the tagline "Visit India" in the bottom right corner further emphasizes the call to explore this country. Overall, this poster is a beautiful and intriguing glimpse into India's past, showcasing its rich cultural heritage and the allure that drew travelers from around the world to its shores.
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