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Poster advertising Schicks aperitif
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Poster advertising Schicks aperitif
Poster advertising Schicks aperitif, showing a woman in Pierrot costume with a glass in her hand. Date: 1930
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14237656
© Mary Evans Picture Library/Onslow Auctions Limited
Alcohol Aperi Tif Belgian Drinks Ginger Pierrot Pointing Ruff Spirit Schick
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EDITORS COMMENTS
1. Title: A Delightful Invitation to Indulge in Schicks Aperitif - A 1930s Belgian Poster This poster, hailing from the 1930s, invites us to partake in the pleasurable experience of Schicks Aperitif. The design, brimming with charm and allure, features a woman dressed in a Pierrot costume, a traditional character from the commedia dell'arte, known for their white face paint, colorful ruff collars, and pointed caps. With a radiant smile gracing her ginger hair, she extends her hand towards us, inviting us to join her in raising a glass of Schicks Aperitif. The woman's playful and inviting demeanor, combined with the vivid colors of her costume, adds to the overall appeal of the advertisement. The poster's color palette is dominated by red, white, yellow, and black, creating a striking contrast that draws the viewer's attention. The woman's costume is adorned with intricate patterns and designs, further emphasizing the attention to detail and craftsmanship that went into creating this poster. Schicks Aperitif, a popular Belgian drink during the 1930s, was likely marketed as a refreshing and enjoyable spirit to be enjoyed in social settings. The poster's design effectively conveys the idea of a delightful and indulgent experience, making it an intriguing piece of historical advertising art. This poster is a testament to the creativity and artistic flair of the advertising industry during the 1930s, and serves as a reminder of the rich cultural history behind the brands and products that have shaped our world.
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