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Procession of fancy dress costumes at the Epilogue Ball
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Procession of fancy dress costumes at the Epilogue Ball
The culminating point of the great advertising convention, the Epilogue Ball, marking the close of the first International Advertising Convention held in Britain, which took place at Olympia in the summer of 1924. Just after midnight, a grand procession took place, in which groups of daintily-dressed women participated. Here, Fortunino Matania, the Sphere magazines special artist, has chosen to focus on the representatives of The Sphere (naturally), who parade along each holding a letter aloft wearing spherical costumes designed by the well-known firm of theatrical costume designers, W. Clarkson. Preceding them is The Tatler (winners of the first prize) and following are representatives of The Sketch. A great illustration depicting the power and influence of illustrated weekly magazines at this time. See picture number 11090454 for photographs of these groups. Date: 1924
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Media ID 14375506
© Illustrated London News Ltd/Mary Evans
Apr16 Ball Convention Fancy Fortunino Magazines Matania Procession Sphere Tatler 1924 Epilogue
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This photograph captures the essence of the Epilogue Ball, the grand finale of the first International Advertising Convention held in Britain during the summer of 1924 at Olympia. As the clock struck midnight, an enchanting procession unfolded, graced by groups of elegantly attired women. At the forefront of this parade are the proud representatives of The Sphere magazine, dressed in spherical costumes designed by the renowned theatrical costume designers, W. Clarkson. The Sphere magazine, known for its illustrated weekly content, is prominently showcased in this image. Preceding them are the victorious representatives of The Tatler, who had won the first prize. Bringing up the rear are the representatives of The Sketch, adding to the visual spectacle of the occasion. This photograph, skillfully captured by Fortunino Matania, the Sphere magazine's special artist, encapsulates the power and influence of illustrated weekly magazines during this era. The Epilogue Ball marked the culmination of a successful advertising convention, celebrating the unity and creativity within the industry. For a glimpse of these magnificent costumes and the other participating groups, please refer to picture number 11090454.
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