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De Reske cigarettes advertisement, Lily Brayton
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De Reske cigarettes advertisement, Lily Brayton
Advertisement for De Reske cigarettes featuring the actress Lily Brayton, who was playing the role of Zahrat Al-Kulb in the hugely popular wartime musical play, Chu Chin Chow. Miss Brayton writes, " I find the De Reske cigarettes most delightful. I shall certainly continue to smoke them."
1919
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14171578
© Illustrated London News Ltd/Mary Evans
Actresses Advertisements Adverts Brayton Chin Chow Cigarettes Lily
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EDITORS COMMENTS
Amidst the backdrop of the post-World War I era, this photograph showcases the enchanting actress, Lily Brayton, endorsing De Reske cigarettes. The image, published by the Illustrated London News Ltd in 1919, captures Brayton in an ethereal pose, adorned in exotic costume, as she played the iconic role of Zahrat Al-Kulb in the hugely popular wartime musical play, Chu Chin Chow. With a serene expression and a delicate wave of her hand, she pens a heartfelt note, "I find the De Reske cigarettes most delightful. I shall certainly continue to smoke them." The First World War had left an indelible mark on the world, and the entertainment industry played a significant role in providing solace and escape for the weary populace. Amidst this backdrop, advertising became an essential tool for businesses to reach their consumers, and the endorsement of popular figures like Lily Brayton added credibility and allure to their products. In this photograph, Brayton's association with De Reske cigarettes not only served to promote the brand but also reinforced her status as a beloved and influential figure in the world of theatre and entertainment. The elegance and charm of the actress, combined with the exotic allure of the Chu Chin Chow production, created a powerful synergy that resonated with the audience. This advertisement stands as a testament to the enduring power of celebrity endorsements and the role they played in shaping consumer preferences during a time of great change and uncertainty.
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