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Road accident involving a bus, Elgin Avenue, London
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Road accident involving a bus, Elgin Avenue, London
Road accident involving a bus which has fallen down a large hole in Elgin Avenue, West London, on 5 May 1946. The advert on the side of the bus says: Look Your Best in Windsmoor. Date: 1946
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Media ID 14157581
© London Fire Brigade / Mary Evans Picture Library
1946 Accident Avenue Best Damage Damaged Elgin Fallen Hole Maida Postwar Slogan Vale Firefighter Firefighting Windsmoor
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EDITORS COMMENTS
In this striking image from the past, we witness the aftermath of a road accident that occurred on Elgin Avenue in West London on 5 May 1946. The scene is chaotic as emergency services rush to attend to the incident. A double-decker bus, bearing the advertisement for "Windsmoor - Look Your Best," has fallen into a large hole, leaving the vehicle suspended precariously. The passengers, some visibly shaken, are being helped down the ladder by firefighters from the London Fire Brigade. The post-war era of the 1940s, represented by the forties fashion and the damaged bus, adds a historical context to this photograph. The humour in the situation is evident in the contrast between the seriousness of the accident and the seemingly innocuous advertisement on the side of the bus. The London Fire Brigade's swift response is on full display as they work to secure the scene and ensure the safety of those involved. The damage to the bus and the road is extensive, indicating the force of the impact. This photograph serves as a poignant reminder of the unpredictability of life and the importance of emergency services in maintaining public safety. The Windsmoor advertisement, with its catchy slogan, adds an intriguing layer to the story. It's unclear whether the company was in any way connected to the accident, but the image serves as a testament to the power of advertising, even in the midst of chaos. This photograph is a fascinating glimpse into the past, offering a unique perspective on a bygone era.
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