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Sale at Selfridges in aid of Belgian refugees
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Sale at Selfridges in aid of Belgian refugees
Famous actors and actresses selling chocolate in Selfridges department store on Oxford Street, London, to raise funds for King Alberts Belgium Relief Fund during World War One. Top left is Miss Unity More and Miss Clarice Mayne. Top right is Miss Isobel Elsom and Miss Elsie Spencer. Bottom right is Miss Mary Malone and her husband Mr Godfrey Tearle and bottom left is Mr Oscar Shaw and Miss Phyllis Monkman. Date: 1915
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Media ID 14127988
© Illustrated London News Ltd/Mary Evans
Actors Actresses Belgian Charitable Charity Clarice Department Effort Elsie Fund Fundraising Godfrey Isobel Malone Mayne Oscar Refugees Sale Selfridges Selling Shaw Spencer Store Tearle Unity Elsom
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EDITORS COMMENTS
This evocative photograph captures a poignant moment in history as famous actors and actresses came together to support the Belgian refugees during World War One. The image, taken in 1915, shows the bustling scene at Selfridges department store on Oxford Street in London, where Unity More and Clarice Mayne (top left), Isobel Elsom and Elsie Spencer (top right), Mary Malone and her husband Godfrey Tearle (bottom right), and Oscar Shaw and Phyllis Monkman (bottom left) sold chocolate to raise funds for King Albert's Belgium Relief Fund. The First World War had forced thousands of Belgian civilians to flee their homes, and the UK public responded with an outpouring of support. This sale at Selfridges was just one of many charitable efforts to aid the refugees, and the presence of popular figures in the entertainment industry helped to generate significant public interest and donations. The actors and actresses are seen here in their formal attire, with determined expressions as they sell chocolate to customers. The atmosphere is lively and festive, with crowds gathered around them, eager to do their part in helping those in need. The photograph is a testament to the power of community and the generosity of the British people during a time of great hardship and uncertainty. This image is a valuable historical record of a significant moment in the UK's charitable response to the First World War, and a reminder of the important role that celebrities and public figures can play in raising awareness and funds for important causes.
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