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Selfridges cycle advertisement by H. L. Oakley
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Selfridges cycle advertisement by H. L. Oakley
Delightful advertisement for the cycle department of London department store, Selfridge s, guaranteeing top speeds at low prices and featuring a silhouette of a cyclist zooming downhill by H. L. Oakley. Date: c.1925
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14131366
© H L Oakley / Mary Evans
Advertisements Adverts Bicycle Bicycles Bike Bikes Cycle Cycles Cycling Cyclist Cyclists Department Fast Hobbies Hobby Oakley Pursuit Pursuits Rabbit Selfridges Silhouettes Store Stores
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EDITORS COMMENTS
1. Title: "Speed and Savings: A Silhouetted Cyclist Zooms Downhill in this Delightful Selfridges Cycle Department Advertisement" This advertisement for the cycle department of the renowned London department store, Selfridges, dates back to approximately 1925. Designed by the talented graphic artist H. L. Oakley, the print showcases a silhouetted cyclist in a thrilling downhill ride, promising top speeds and low prices to potential customers. The cyclist, depicted in a dynamic pose, appears to be in the midst of an exhilarating pursuit, with the wind in his hair and the bicycle's wheels leaving a trail of dust behind. The silhouette technique used in the advertisement adds a sense of mystery and intrigue, while the contrast between light and dark effectively highlights the cyclist and the bicycle. The advertisement also features a playful rabbit peeking out from the bottom left corner, adding a touch of whimsy and humor to the design. The bicycle, with its elegant curves and streamlined design, is the true star of the advertisement, symbolizing the freedom and joy of cycling as a popular hobby and mode of transportation during the early 20th century. Selfridges, known for its innovative and forward-thinking approach to retail, was at the forefront of promoting cycling as a leisure pursuit and a practical means of transportation. This advertisement, with its striking design and compelling message, effectively captured the spirit of the times and the allure of the bicycle. Overall, this advertisement is a fascinating glimpse into the history of cycling and the role it played in the cultural and social landscape of the early 20th century. The combination of art, design, and messaging in the advertisement continues to captivate and inspire viewers even today.
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