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Selfridges fancy dress advertisement
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Selfridges fancy dress advertisement
Selfridges say that the secret of successful fancy dress is originality. Advertisement for fancy dress costumes from Selfridges department store. The two styles shown are a Bouquet of Sweet Peas and a Roman Herald, left and right respectively in case there is any doubt!
1929
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Media ID 14410454
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Dressing Fancy Herald Ideas Jan17 Peas Selfridges Sweet 1929
EDITORS COMMENTS
1. Title: "Selfridges' Enchanting Fancy Dress: Originality Reigns Supreme in the 1920s" In the vibrant and whimsical world of the 1920s, Selfridges department store in London showcased an extraordinary collection of fancy dress costumes that captured the imagination of the public. This advertisement from the Illustrated London News, dated January 17, 1929, invites us to explore the enchanting realm of Selfridges' fancy dress offerings. The advertisement features two exquisite costumes that epitomize the spirit of originality and creativity. On the left, a radiant figure dons a captivating "Bouquet of Sweet Peas" costume. Adorned with a cascade of handcrafted sweet pea blossoms, this elegant ensemble embodies the essence of nature's beauty and grace. The intricate details, from the delicate petals to the meticulously woven leaves, are a testament to the artistry and craftsmanship of the Selfridges' design team. On the right, a bold and regal Roman Herald stands tall, exuding an air of authority and sophistication. Clad in a magnificent toga, adorned with gold accents, and crowned with a laurel wreath, this costume transports us to the grandeur of ancient Rome. The meticulous attention to detail, from the intricate folds of the toga to the ornate gold trim, is a true masterclass in design and execution. Selfridges' commitment to originality and creativity in their fancy dress offerings was a breath of fresh air in the 1920s, where conformity and tradition often reigned supreme. This advertisement serves as a reminder of the power of imagination and the transformative effect of a well-crafted costume, inviting us to step into new worlds and embrace the magic of fancy dress. This image, a captivating snapshot of the past, is a treasure trove of inspiration for modern-day fancy dress enthusiasts and a testament to the enduring allure of Selfridges' extraordinary collection.
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