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Selfridges, London - Confectionery Section
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Selfridges, London - Confectionery Section
Selfridges & Co, Oxford Street, London - Confectionery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
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Confectionery Department Oxford Retail Section Selfridge Selfridges Shopping Store Sweets
EDITORS COMMENTS
Selfridges, London - Confectionery Section: A Delightful Journey into the Sweet Past of Retail Innovation This photograph showcases the Confectionery Section of the iconic Selfridges & Co. store, located on Oxford Street in the heart of London. Founded by American-born retail magnate Harry Gordon Selfridge in 1909, Selfridges was a trailblazer in marketing and advertising, revolutionizing the shopping experience from mere functionality to an enjoyable journey. The London flagship store, designed by Daniel Burnham, opened its doors in 1909, and the confectionery section was a testament to Selfridge's vision. The open display of merchandise, a concept that is commonplace in today's department stores, was a groundbreaking innovation at the time. The perfume section, which still holds a prominent place in department stores, was placed front and center, and Selfridges was the first to employ direct and widely-visible advertising campaigns. This set of cards from Mary Evans Prints Online offers a glimpse into the rich history of Selfridges and the allure of its Confectionery Section. The vibrant colors and enticing displays of sweets and chocolates would have drawn in customers, promising a delightful treat for the senses. The photograph transports us back in time, allowing us to experience the magic of shopping in Selfridges during its early days.
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