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Selfridges, London - Corner of Restaurant
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Selfridges, London - Corner of Restaurant
Selfridges & Co, Oxford Street, London - Corner of Restaurant. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
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Corner Department Eating Oxford Restaurant Retail Selfridge Selfridges Shopping Store
EDITORS COMMENTS
This photograph showcases the iconic corner of Selfridges & Co., located on Oxford Street in the heart of London. Founded by American-born retail pioneer Harry Gordon Selfridge in 1909, Selfridges revolutionized the shopping experience with its innovative marketing and advertising strategies. Selfridge's London flagship store, designed by Daniel Burnham, was a groundbreaking departure from traditional department stores, focusing on creating an enjoyable shopping environment rather than mere functionality. The corner of the store featured in this image showcases the restaurant, a key component of Selfridge's vision. The restaurant, like the rest of the store, was designed to offer an exceptional dining experience to shoppers. Selfridge's was the first department store to place the perfume section front and center, a practice that is still common in department stores today. Merchandise was displayed openly, and the store was backed by direct and widely-visible advertising campaigns. This photograph is a testament to the enduring appeal of Selfridges & Co. and its role in shaping the modern shopping experience. The store's unique blend of retail, dining, and entertainment continues to attract visitors from around the world, making it a must-visit destination in London's vibrant cultural scene.
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