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Selfridges, London - The Selfridge Building
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Selfridges, London - The Selfridge Building
Selfridges & Co, Oxford Street, London - The Selfridge Building. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
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Department Oxford Retail Selfridge Selfridges Shopping Store
EDITORS COMMENTS
1. Selfridges, London: A Historical Landmark of Retail Innovation Selfridges, London, located on Oxford Street, is a historical landmark and a prime example of retail innovation. Founded by American-born entrepreneur Harry Gordon Selfridge in 1909, this flagship store revolutionized the shopping experience with its focus on enjoyment rather than mere functionality. Selfridge, an early pioneer in marketing and advertising, created a shopping environment that captivated customers. The store's layout was designed to be visually appealing and engaging, with merchandise displayed openly and invitingly. One of Selfridge's most notable innovations was the placement of the perfume section at the store's front centre, a practice that is still common in department stores today. The London store's impressive architecture was designed by Daniel Burnham, an American architect known for his work on urban planning and architectural design. The building's Beaux-Arts style facade, with its grand columns and intricate detailing, is a testament to the store's historical significance. This photograph captures the timeless beauty and grandeur of Selfridges, London. The store's iconic exterior, adorned with vibrant signage and ornate decorations, invites passersby to step inside and explore the wonders within. The bustling crowds and colorful displays add to the sense of excitement and energy, making Selfridges a must-visit destination for shoppers and history enthusiasts alike. This set of cards is a fine example of the visual appeal of Selfridges, London, and serves as a reminder of the store's rich history and enduring influence on the retail industry.
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